How to Grow Profitable NFP Customers as a For-Profit Business

Grow Profitable Not for profit Customers as a For-Profit Business

WEBINAR

June 4, 2025 | 11:00 AM | Canberra, Melbourne, Sydney

Seats Limited - Register Now Free

How to Grow Profitable Not for profit Customers as a For-Profit Business

Learn how for-profit businesses can build loyal, high-value relationships with nonprofit clients - and thrive doing it.

What You’ll Walk Away With

NFP Ocean brings together Not For Profits, and Service Providers, in an ecosystem that helps you grow through defining and discovering partnerships that fit.

Understand the Untapped Potential of the Nonprofit Market

Most for-profit businesses overlook nonprofits, assuming they lack budget or efficiency. But with over $200B spent annually in Australia alone, nonprofits are major, mission-driven buyers.

This webinar shows you how to approach them as valuable clients — not charity cases.

Debunk Common Misconceptions That Are Holding You Back

Think nonprofits don’t spend?

Think again. You’ll learn why the real barrier is mindset — and how shifting yours can lead to long-term, loyal customer relationships.

Get Strategies to Grow Profitable NFP Customers

You’ll discover a step-by-step approach for segmenting the NFP sector, tailoring your offers, and becoming a trusted partner. This isn’t theory — it’s based on real-world experience and success. You’ll leave with practical tools to attract, convert, and retain nonprofit clients.

Speaker

Kerrie Sheaves

Co-Founder NFP Ocean

Kerrie Sheaves is a seasoned business strategist with over two decades of experience helping for-profit companies grow through purpose-driven partnerships. As the co-founder of NFP Ocean, she’s leading a movement that reshapes the synergy between service providers and the not-for-profit (NFP) sector.

Through her work, Kerrie has helped craft a platform that transforms how services are are accessed by NFPs — enabling providers to offer their expertise while significantly enhancing their societal impact. By fostering collaboration rooted in mutual understanding and shared values, she empowers both sides to grow together with purpose.

Kerrie brings deep insight, practical frameworks, and a passion for connecting commercial success with meaningful community outcomes.

Kerrie is an experienced leader who is transparent and able to keep teams and clients accountable to their goals - all with a good dose of her wicked sense of humour! I would recommend Kerrie to small business owners at any stage of their business maturity.

Partner, Marketing Agency

Got Question?

We've got answers

When it comes to working with nonprofits, you probably have questions.

This webinar was designed to clear up confusion and provide real answers — which is why we've included a helpful FAQ section. Whether you're wondering how to price your services, tailor your approach, or build trust in the sector, you'll find practical insights right here.

And if your question isn’t listed? Just reach out — we're here to help you grow smarter in the nonprofit space.

Do nonprofits actually have the budget to pay for services?

Yes — and often more than you think. Many nonprofits manage multi-million-dollar budgets funded by governments, donors, and foundations. They do spend differently — with accountability and purpose — but they’re absolutely willing to invest in value-driven services.

How do I position my services without always offering a discount?

Focus on value, not price. Nonprofits are looking for partners who understand their mission, offer tailored solutions, and provide ongoing support. When you position yourself as a strategic ally instead of just a vendor, you become worth the investment.

Aren’t nonprofit sales cycles slow and complicated?

They can take longer — but they’re worth it. With more stakeholders and board approvals, the buying process requires patience. But once trust is built, nonprofits become long-term, loyal clients that often refer you within their networks.

How can I tailor my services to better fit the nonprofit sector?

Start by segmenting and understanding their specific needs. Consider their size, mission, funding cycles, and procurement requirements. Create packages or pricing models that align with how they buy, and ensure your messaging speaks their language.

What’s the biggest mistake businesses make when targeting NFPs?

Treating them like low-budget or secondary clients. Many businesses underestimate nonprofits or approach them with one-size-fits-all solutions. The key is respect, relevance, and building a strategy that aligns both business growth and community impact.